Recent research from The Diffusion Group (TDG) has indicated that few “late Millennials” (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own. Those results were an interesting potential lead indicator of pay-TV penetration trends, particularly given the increasing number of Millennials living at home. Now TDG has released some follow-up data suggesting that these Millennials’ stated intentions may not translate into actual behavior. (more…)
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Youth, New Living Arrangements and Pay-TV: Does Behavior Match Intent?
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