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Youth, New Living Arrangements and Pay-TV: Does Behavior Match Intent?
Recent research from The Diffusion Group (TDG) has indicated that few “late Millennials” (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 5-11, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 5-11, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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US Out-of-Home Ad Revenues Grew by 5% in Q2
Out-of-home ad spending continues to show solid growth, according to the latest revenue figures out from the Outdoor Advertising Association of America (OAAA). After increased by 4.5% in Q1, revenues...
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SMB Followers on Twitter Looking for Updates, Interaction
Twitter has released some research trumpeting the connections that can be made between SMBs and their followers. The survey of 500 followers of SMBs in the US and UK, conducted by Market Probe...
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Top Influence on Online Purchase Decisions? Deals and Discounts
Reviews matter when it comes to online purchase decisions, but not as much as deals, according to a RetailMeNot.com survey conducted by Ipsos. 56% of US respondents said that deals, discounts or sales...
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Top Brands on Tumblr: 1 in 4 Reblogged Posts More Than 60 Days Old
Understanding social media posts’ reach and engagement is an important issue for marketers, and one aspect of that effort regards the half-life of a post. Recent data indicates that Facebook posts have...
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44% of CMOs: No Need For Alignment With CIO
Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also...
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Broadband Penetration Rises to 70% of American Adults
As of May 2013, 7 in 10 Americans aged 18 and older access the internet at home via a high-speed broadband connection, according to [pdf] new study results from the Pew Research Center’s Internet &...
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Google Product Listing Ad CTRs on the Upswing, Outperforming Text Ads
Retailers, attracted by lower costs-per-click (CPCs) and higher click-through rates (CTRs), are diverting more paid search dollars from text ads to product listing ads (PLAs), says Marin Software...
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Youth More Likely Than Their Elders to Have a Positive View of the Ad Industry
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts, according to recent survey results from Gallup....
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Is a Facebook Like a Recommendation?
Consumers like brands on Facebook for a number of reasons: some out of loyalty, some for deals, others to get updates. A new study [download page] from Zócalo Group suggests that whatever the reason...
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Only 15% of US CMOs Say They’ve Proven Social’s Biz Impact Quantitatively
Marketers’ struggles measuring social’s ROI are well-documented. But here’s another sobering view from the top: according to the latest CMO Survey [pdf] released by Duke University’s Fuqua School of...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 23-25, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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70% of Streaming Video Viewers “Very Picky” About What They Watch
35% of American adults often or sometimes watch streaming video through a subscription service such as Netflix of Hulu Plus, according to new survey results from Harris Interactive. For what it’s worth...
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College Students Apathetic About Brands’ Social Media Marketing Efforts
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social...
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M-Commerce Sales Rising Steadily, Led by Smartphones
Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year, according to new data released by comScore. Mobile commerce sales have been rising...
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CMOs: Traditional Media Ad Spend to Dip; Digital to March On
It’s becoming a familiar story: marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share...
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More Email Timing Data Suggests Off-Peak Messages Get The Most Opens
MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week. This type...
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Native Mobile Ad Formats Seeing Strong Engagement Rates
An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year,...
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