44% of CMOs: No Need For Alignment With CIO

Senior marketers believe that the leading value of the marketing/IT relationship is the ability to gather data across the enterprise, according to a recent report from the CMO Council, which also detailed a host of internal challenges to that internal relationship. Here’s another potential challenge to the relationship, unearthed by a new Accenture study [pdf]: 44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs. (more…)