College Students Apathetic About Brands’ Social Media Marketing Efforts

While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all, according to [download page] survey results from Concentric Marketing. Those are just a couple of the surprising results contained in the study, which also finds that only a fraction of students feel that ads need to be more interactive. (more…)