How Corporate Marketers Should Refer to the LGBT Community

Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to [download page] a Community Marketing Inc. survey of more than 10,000 gay and bisexual men, more than 4,000 lesbian and bisexual women and more than 400 transgender community members in the US. Asked how they feel about a list of terms when they seem them used by a corporation, a leading 77% of gay men and 87% of lesbians indicated a favorable attitude towards the use of the term “LGBT.” (more…)