B2B Print Ad Sales Continue Steady Decline in 2013
The first third of the year proved to be a tough one for B2B print ad sales, per the latest Business Information Network (BIN) data from the Association of Business Media (ABM). After declining by 4.8%...
View ArticleHispanics Ahead in Use of Check-In Services
12% of smartphone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends, finds Pew Research Center’s Internet & American Life...
View ArticleBranding Forecast to Match Direct Response in Digital Ad Spend
Digital ad spending is currently weighted towards direct response over branding, but that tilt will soon disappear, according to an eMarketer forecast. This year, eMarketer expects that 6 in 10 digital...
View ArticleOne-Quarter of Web Traffic Lands on Pages With 4 or More Display Ads
More than 8 in 10 American adults believe that online ads are detrimental to their experience always (16%) or some of the time (66%) some of the time, according to a recent survey from Adblade. That...
View ArticleMillennials’ Top Source of Coupons and Deals? The Newspaper
Surprising results out from Valassis in its 6th Annual RedPlum Purse String Survey. Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from...
View ArticleLive Streaming Video Captivates PC, Connected TV Audience
Online video audiences find live video far more engaging than on-demand video delivered over-the-top, per the latest report [download page] from Ooyala covering Q2 activity, and that preference tends...
View ArticleE-Commerce in Q2: Tablet Traffic as Valuable as Traffic From Computers
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value (AOV), according to [download page] the...
View ArticleMobile In-Store Research Frequency Seen Increasing Alongside Price Point
While this may represent a case of research supporting intuition, a new study [pdf] from Columbia Business School and AIMIA finds that, generally speaking, the higher the product’s price point, the...
View ArticleNielsen’s Top 10 DMAs, 2013-2014
Nielsen recently released its local TV market universe estimates [pdf], comparing the DMA rankings for 2013-2014 with the prior year. While there were no surprises among the top 10, which remained...
View ArticleROI Rankings: Facebook Deemed More Important Than Twitter and LinkedIn, Less...
Asked to rank 5 key online advertising platforms by importance in terms of ROI, respondents to a survey conducted by Ad Age and RBC Capital Markets put Google on top, giving it an average rating of 2.1...
View ArticleTop 10 Brand Movers, August 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleConsumer Interest in Wearable Tech Currently Low
3 in 4 American adults are aware of at least one wearable computing device, per recent survey results from TNS. But awareness and interest are far apart for the time being: just 9% are currently...
View ArticleSearch Still King of E-Commerce Referrals in Q2, But Email Traffic Converts Best
Search engines still dominate email and social media as an e-commerce traffic driver, according to Monetate’s latest quarterly e-commerce report [download page] covering Q2 2013 activity. About...
View ArticleFew Marketers Consider Facebook to Hold A “Critical” Role in Their Overall Mix
More than 8 in 10 marketers are using Facebook as a marketing channel, and almost all expect to use it in the next 12 months, per results from a survey conducted by Ad Age and RBC Capital Markets....
View ArticleHow Do Affluent Luxury Buyers Research Their Purchases?
More than 9 in 10 luxury buyers search for information prior to making a purchase, according to [pdf] a study conducted by Google and Ipsos across 9 markets. The report indicates that online research...
View ArticleThe Demographics of “Cell-Mostly” Internet Users
63% of mobile phone owners used their devices to go online as of May this year, according to [pdf] a new report from the Pew Research Center’s Internet & American Life Project, and of those, 34%...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 13-15, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
View ArticleHow Corporate Marketers Should Refer to the LGBT Community
Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to [download page] a Community Marketing Inc. survey of more than 10,000 gay and bisexual men,...
View ArticleAs Social Ad Budgets Grow, Brands Look to Boost Reach of Select Facebook Posts
Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%, according to survey results released...
View ArticleRadio’s Weekly Reach Continues to Expand
Radio advertising revenues may be flat or even declining so far this year, but a lack of audience doesn’t seem to be the culprit. According to a recent report from Arbitron, radio now reaches 242.2...
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