B2B Marketers: Trade Shows and Events Provide ROI

B2B marketers hold trade shows and events in high regard when it comes to their return on investment (ROI), according to [pdf] a report from Sagefrog Marketing Group. The study asked respondents to identify from a short list of areas those they felt gave their company the most ROI. Trade shows and events emerged with the largest share of respondents (36%), ahead of the other options, which included online marketing (33%), email marketing (21%) and PR (20%). While those are broad areas, this isn’t the first time B2B marketers have rated trade shows and events as being highly effective. (more…)