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What Would Prompt Mobile Users to Share Their Personal Info With a Brand?
Privacy is a hot topic these days, and there have been several studies out of late examining the types of data consumers are willing to share with brands. Although a recent survey from TRUSTe found...
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Where Marketers Feel They’re Failing to Keep Pace
Few marketers deem their companies proficient in the marketing areas they feel are most important, according to a new report from Adobe, which also finds only 40% of marketers rating their company’s...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 20-22, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Mobile Ads Do Aid Branding Efforts, Says comScore
Various analysts continue to point out the discrepancy between the time consumers spend with mobile devices and the amount of money being spent to advertise on mobile. Obviously, media dollars aren’t...
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Which Channels And Content Areas Are Deemed Most Important For Content...
A new study [download page] from Unisphere Research (sponsored by Skyword) suggests that tried-and-true content distribution vehicles such as company websites and email campaigns are seen as the most...
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Demographics of the Growing – and Wealthier – American Affluent Population
The American affluent population is getting bigger and wealthier, reveals Ipsos in its latest study of the affluent market. This year, Ipsos estimates that 62.5 million Americans count as affluents –...
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Are Online Ad Campaigns Reaching Their Intended Audiences?
Precision marketing is working, declares Nielsen in an examination of the on-target percentage of close to 5,000 campaigns. Online campaigns appear to be having the most success reaching younger...
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8 in 10 Marketers: Proving ROI is Only Going to Get More Important
2 in 3 CMOs are feeling pressure from the board to prove marketing’s value, a recent study from Duke University’s Fuqua School of Business revealed. While 8 in 10 US marketers responding to a new Adobe...
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Smartphone Users Value Click-to-Call Functionality in Search Results
7 in 10 smartphone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page, per new research [pdf] from Google and Ipsos. What’s more,...
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B2B Marketers: Trade Shows and Events Provide ROI
B2B marketers hold trade shows and events in high regard when it comes to their return on investment (ROI), according to [pdf] a report from Sagefrog Marketing Group. The study asked respondents to...
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Social Content Calendars: Few Plan Far Ahead
How are brands handling the scheduling or addition of new or created social content? That was one question asked of respondents to the latest annual social media marketing survey [download page] from...
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80% of Affluent Spending is Concentrated in These 8 Areas
The American affluent population (defined as individuals aged 18 and over and living in households with at least $100,000 in annual income) is increasing in size and average wealth, according to the...
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15% of American Adults Don’t Go Online. Who Are They?
85% of American adults use the internet as of May 2013, representing a new high point for internet adoption, according to [pdf] a new report from the Pew Research Center’s Internet & American Life...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep. 9-15, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep. 9-15, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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August Desktop-Based Web Traffic: Yahoo Still on Top; Retail & Lifestyle...
Last month, comScore reported that Yahoo overtook Google as the top web property in July – with an important caveat: the report only looked at desktop visitors. In fact, comScore’s...
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Online Radio Consumption Growing
53% of online Americans aged 12 and up listen to online radio, including personalized radio (39%), live streaming (27%) and on-demand music (18%) services, per a new study from the Streaming Audio Task...
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For Social Networkers Who Engage With Brands, Social Ads Prove A Key...
Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks. That’s according to...
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B2B Vendors Say Commerce Shifting Online to Meet Customer Demand
B2B commerce is shifting from offline to online and self-service, say 57% of B2B vendors from the US and Europe responding to a recent study [download page] by Intershop. The survey details a...
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Marketers Bullish on Mobile, Digital and…. Cable TV
It probably comes as a surprise to no-one that marketers and agencies are optimistic about future spending on online and mobile advertising – after all, spending has been growing rapidly across these...
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