B2B Content Marketing Trends: More Tactics, More Money, More Content

MarketingProfs and the Content Marketing Institute (CMI) have released their latest annual study [pdf] of B2B content marketing in North America. The wide-ranging study finds broader use and confidence in this burgeoning area, with 93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%). So which tactics are proving most effective? (more…)