Vast Majority of Mobile Video Ads Said 30 Seconds or Longer

A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length, according to new data released by Jun Group covering the first half of the year. The researchers suggest that this combats conventional wisdom that “shorter is better on mobile.” Although the study does not compare the performance of the various ad lengths, prior research from Celtra suggests that completion rates are higher for longer mobile rich media ads containing video. (more…)