The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smartphones and tablets (13.64%) than on desktops (5.45%), reveals Unruly in new research using data from more than 3,000 branded campaigns on its social video platform. While desktop CTRs have been rising quickly over the past year (up about 150%), the average CTR for mobile campaigns have more than tripled from 3.73% in Q4. (more…)
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Video Campaigns Seeing Stronger Engagement Rates on Mobile Than Desktop
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