Online video and TV are being increasingly put under the microscope by advertisers seeking to gauge their comparative effectiveness, even if they should perhaps be seen more as complementary than as mutually exclusive platforms. Nevertheless, research suggests that online video is favored over TV for the engagement opportunities it provides. What’s the view from the other side? A recent survey from placemedia offers some perspectives. (more…)
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Advertisers Say They Value TV Over Online Video Mainly For Its Wide Reach
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