B2C and B2B Content Marketing Trends Compared

MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C content marketing space [pdf]. While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect. (more…)