Card-Linked Marketing Touted For Its Ability to Reach Loyal Customers

Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits, says Cardlytics in new research. The most commonly-cited benefit of CLM is its ability to reach loyal customers (49%), per the study, with many also touting its ability to help consumers save money (47%) and to target offers based on consumer purchase history (45%). (more…)