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Card-Linked Marketing Touted For Its Ability to Reach Loyal Customers
Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history –...
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55% of Millennials Trying New Brands Priced Below Their Regular Brands
The government shutdown and potential debt ceiling crisis had many consumers anticipating financial hardships, says IRI, citing results to a survey conducted in the days leading up to and immediately...
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1 in 4 Top Retailers Now Sending Cart Abandonment Emails, Most Within the...
Almost one-quarter of Internet Retailer 1000 companies send shopping cart recovery emails, a 29% increase from the 19% doing so last year, finds Listrak in its latest shopping cart abandonment study...
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As Online Video Ad Views Continue to Climb, Google Surrenders Top Rank to AOL
Online video ad views continued to mount in September, though at a slower rate than seen earlier this year, according to the latest figures from comScore. Total video ad views numbered 22.9 billion for...
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Why Join An Online Brand Community?
43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts. The survey finds that brand communities are...
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Facebook Ad Performance Continues to Improve in Q3; Retailers See Higher ROI...
Facebook ad performance showed solid quarter-over-quarter growth again in Q3, says Kenshoo Social in its latest analysis, this time covering more than 85 billion ad impressions across a representative...
View ArticleTop 10 Broadcast TV Engagement, Week of Sep. 29-Oct. 6, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Sep. 29-Oct. 6, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Majority of High-Income Shoppers Visiting Dollar Stores
Dollar stores aren’t just the province of lower-income shoppers, says Mintel in new research. In fact, only one-third of shoppers from the highest-income households ($150k+) say they don’t visit them,...
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More Than 1 in 4 Global TV Sets Forecast to be Internet-Connected by 2018
About 1 in 10 TV sets across 40 countries around the world were connected to the internet last year, according to recent estimates [pdf] released by Digital TV Research. That translates to about 228...
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Downtime? Half of UK Smartphone Owners Prefer to Check Their Devices
More examples of smartphone dependence are emerging (to go with some listed here), this latest one coming from the IAB UK. According to the IAB’s report, 52% of UK smartphone owners would prefer to...
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Vine Said Fastest-Growing App of the Year-to-Date; Global Reach Still Small
Vine is the year’s fastest-growing mobile application to-date (though the criteria for inclusion on the list is unclear), with its global audience increasing by an estimated 403% from Q1 through Q3...
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The Advent of Social Media Has Brought Reputation to the Forefront of...
Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation, making it their leading concern ahead of threats...
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Despite Perceived Benefits, Customer Experience Strategies Said Immature And...
The majority of companies and agencies are committed to delivering an integrated customer experience, finds Econsultancy [download pages] in a survey of global (though primarily UK-based) digital...
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Most Likely to Click on an Online Video Ad in Q3? The 65+ Demo
Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3, according to Videology’s latest quarterly report [download page] on its platform’s activity....
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How Do Marketers Respond To Being Marketed To?
Marketers have – presumably – an excellent understanding of what a lead generation campaign entails. So how do they respond when they’re the target? Quite well, says LeadJen [download page] in a study...
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Global eCPM Trends in Q3
Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters, according to Turn’s...
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US Tablet Owner Demographics as of September 2013
35% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project, citing results from a survey [pdf] conducted between July and September. While...
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One-Third of Mobile Barcode Scanners Were Aged 45+ in Q3
ScanLife has released its latest quarterly Mobile Barcode Trend Report [download page] in which it reports rising activity now exceeding 181 scans per minute around the world, with 35-44-year-old women...
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For Mobile Ad Monetization, iOS Continues to Outperform Android
Among mobile platforms, Apple’s iOS continues to outpace Android in monetization performance on the Opera Advertising mobile platform, as Opera details in a report covering platform activity in Q3...
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