More examples of smartphone dependence are emerging (to go with some listed here), this latest one coming from the IAB UK. According to the IAB’s report, 52% of UK smartphone owners would prefer to check their phone during any downtime rather than sit and think. Among 18-30-year-old smartphone owners, that figure rises to 62%. Apparently, no amount of “downtime” is too short: almost 4 in 10 admit to checking their smartphones during a break in conversation with their friends. (more…)
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Downtime? Half of UK Smartphone Owners Prefer to Check Their Devices
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