The Advent of Social Media Has Brought Reputation to the Forefront of Strategic Risk Concerns

Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation, making it their leading concern ahead of threats to their business models (32%), economic trends (27%), and competition (also at 27%). Those are the views of more than 300 C-level executives, board members and specialized risk executives at large companies, with reputation overtaking brand, 2010’s leading risk. Social media is fueling the concern over reputation, according to the study’s authors. (more…)