For Mobile Ad Monetization, iOS Continues to Outperform Android

Among mobile platforms, Apple’s iOS continues to outpace Android in monetization performance on the Opera Advertising mobile platform, as Opera details in a report covering platform activity in Q3 2013. Looking just at smartphones, the iPhone (31%) and Android smartphones (30.3%) may have been running neck and neck in terms of traffic share, but iPhones generated 36.4% of publisher revenue compared to just 27.3% for Android. The iPad similarly punches above its traffic share when it comes to revenue generation. (more…)