Almost Half of Americans Claim They Would Switch Brands – And Spend More – For Higher Quality

47% of Americans agree (top-2 box score on a 5-point scale) that they would switch brands for one they believe is higher quality, even if the price is higher, according to results of an online survey released by Ipsos OTX. American respondents appear slightly more likely than the average global respondent across the 25 countries tracked to prioritize quality over price. As can be expected, there are some significant differences when looking at the demographic breakdowns, some more surprising than others. (more…)