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Almost Half of Americans Claim They Would Switch Brands – And Spend More –...
47% of Americans agree (top-2 box score on a 5-point scale) that they would switch brands for one they believe is higher quality, even if the price is higher, according to results of an online survey...
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Consumers More Receptive to Shopping Ads on… Retail Sites
Here’s a case of research confirming the intuitive: shoppers prove more receptive to shopping ads when they see them on relevant retail sites than when they’re browsing news sites. That’s according to...
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Online Video Viewers Have More Patience For Ads Than Slow Loads
A new study [pdf] from Akamai analyzes the effectiveness of online video ads, arriving at some intriguing – and some not so earth-shattering – conclusions. Among the more interesting results: viewers...
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Are B2B Companies’ Core Messages Missing the Mark?
A newly-released and intriguing analysis from McKinsey suggests that there’s a big disconnect between the core brand messages most emphasized by B2B companies and the characteristics that are most...
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US Marketers, Optimistic About Industry-Wide Conditions, Focus on Exploiting...
Looking ahead at the next 6 months, 9 in 10 US marketers are either more (46%) or as (45%) optimistic about industry-wide marketing conditions as they are today, according to results from the inaugural...
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Search Retargeting Moves Beyond Revenue Goals
While site retargeting remains the most common retargeting tactic, search retargeting isn’t far behind, leveraged by a strong majority of media buyers responding to a Q4 survey conducted [download...
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Reps Say They’re Left Out of the Sales Content Development Process
A lack of alignment between sales and marketing is hurting sales reps, many of whom are being left out of the content development process and forced to create their own materials, finds Brainshark in...
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Paid, Owned and Earned: Social Becoming More Valuable to Brands
Here’s one counterpoint to that contested Forrester report on how Facebook is failing marketers. Adobe’s inaugural “Social Media Intelligence” [pdf] report, a wide-ranging analysis of social’s value to...
View ArticleTop 10 Twitter TV Programs, Week of Oct. 21-27, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Oct. 25-27, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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The Demographics of Instagram and Snapchat Users
A majority 54% of US internet users aged 18 and up now post original photos and videos online, up from 46% last year, says the Pew Research Center’s Internet & American Life Project in a new report...
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Consumers to Brands: Respond to Tweets Quickly, Or Else…
Consumers who expect brands to respond to their tweets expect those responses to come quickly, and they’ll punish brands who don’t meet their expectations, according to a study by Millward Brown...
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US Mobile Video Viewers Happy to Watch Long-Form Content
While research shows that most online video views are reserved for short-form content, a new survey suggests that mobile video viewers aren’t deterred by small screens, and are quite happy to watch TV...
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The Simplicity Premium: Up to 29% of Americans Would Pay For A Simpler Brand...
Three-quarters of consumers from 7 key markets around the world report being more likely to recommend a brand because it provides simpler experiences and communications, per results from Siegel+Gale’s...
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Marketers Value Personalization of the Web Experience. What About Consumers?
A recent survey [download page] of marketers conducted by [x+1] suggests that they consider personalization of the web experience to be a highly valuable digital marketing tactic. In fact, given a list...
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More Marketers Using Video in Their Email Campaigns
Marketers are using video to support their marketing efforts in a number of areas, find the Web Video Marketing Council, ReelSEO and Flimp Media in a new study [download page], with the vast majority...
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Facebook in Q3: Mobile Now 49% of Ad Revenues; Daily Use by Teens Drops
Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and...
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Half of Americans Say They’d Rather Wait For Something To Catch On Before...
Americans appear to be more cautious than citizens of other countries when it comes to trying out new things, according to newly-released survey results from Ipsos OTX. 48% of US respondents agreed...
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Subscribers Value Live Access to Pay-TV Channels on Connected Devices
Pay-TV providers suffer from notoriously low customer satisfaction levels, and many Americans believe pay-TV is overpriced. New data from The Diffusion Group and iStreamPlanet indicates that the pay-TV...
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Where Are Social Media Budgets Coming From?
Recent survey results from Adap.tv and Digiday suggest that brands are shifting money from their TV and online display budgets to fund increases in online video spending. What about social media...
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