US Marketers, Optimistic About Industry-Wide Conditions, Focus on Exploiting Existing Opportunities

Looking ahead at the next 6 months, 9 in 10 US marketers are either more (46%) or as (45%) optimistic about industry-wide marketing conditions as they are today, according to results from the inaugural quarterly Forbes Insights/gyro CMO Index, with respondents overall rating their optimism a 13.6 on a 20-point scale, where 0 represents the most negative sentiment and 20 the most positive. Interestingly, with their budgets rising, marketers indicate that they’re focusing most on existing markets and product lines. (more…)