Reps Say They’re Left Out of the Sales Content Development Process

A lack of alignment between sales and marketing is hurting sales reps, many of whom are being left out of the content development process and forced to create their own materials, finds Brainshark in survey results released today. 7 in 10 sales reps responding to the survey indicated that they get sales materials from marketing, but 42% of those say that they’re “rarely” or “never” have a hand in the development process. Overall, reps claimed to be creating from scratch about half of the materials they use. (more…)