Facebook in Q3: Mobile Now 49% of Ad Revenues; Daily Use by Teens Drops

Facebook continues to successfully shift to a mobile-oriented platform, with mobile monthly active users (MAUs – 874 million) now comprising almost three-quarters of total MAUs (~1.2 billion), and mobile ad revenue now at 49% of a growing total, according to the company’s latest earnings release. That 49% figure represents a dramatic rise from just 14% of revenues this time last year. Tempering these impressive figures is the now-widely-broadcast disclosure from Facebook that daily use by younger teens decreased between Q2 and Q3. (more…)