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Channel: Data Updates – Page 257 – Marketing Charts
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Customer Satisfaction With Pay TV Services Improves Slightly, Remains Low

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ACSI-customer-satisfaction-information-sector-may2013Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years, according to the American Customer Satisfaction Index (ACSI). The index for subscription TV services rose a couple of points from last year’s 66 to 68 on ASCI’s 100-point scale. By comparison, satisfaction with cell phone manufacturers stands at 76, fixed line phone service providers are at 74, and wireless phone service providers are at 72. Among the information sector categories, only Internet Service Providers (ISPs) have a lower score than pay TV services this year, debuting on the index at a score of just 65. (more…)


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