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Radio Revenues Flat in Q1
Americans might be listening to more radio, but radio’s advertising revenues aren’t going anywhere, at least for the time being. In Q1, total expenditures were flat, at $3.5 billion, according to [pdf]...
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Ad Engagement Relatively Strong For Made-for-Web Video Content
Made-for-web content performs just as well as repurposed TV content when it comes to ad engagement, according to research from Tremor Video. The study, named “Upfront, NewFront, Nupfront,” compared ad...
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Shoppers Favor Customized In-Store Experiences
Two-thirds of Americans prefer to shop in a store rather than online, details Synqera in results from an online survey administered in April. That supports prior research from Ipsos, which similarly...
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Top Digital Performers More Confident About Future Success
Executives at large companies (more than $500 million in revenues) who rate themselves highly in terms of their capability to use data analytics, deploy applications, and operate APIs are more likely...
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Twitter’s Users Find Its Ads Moderately Effective
Twitter says its Promoted Tweets are working, but Twitter users may hold slightly less positive attitudes towards ads on the platform: just 1 in 10 find Twitter ads such as Promoted Tweets to be “very...
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Branded Content Marketing Becoming A Higher Priority, With Budgets In Tow
70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year, and about two-thirds of each group say that branded content marketing has become...
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Data-Driven Marketers Report Uptick in Q1 Spending, Revenues
Data-driven marketing spending is on the rise, according to respondents to the Direct Marketing Association’s Quarterly Business Review covering Q1 2013. 38.7% of respondents indicated that their...
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Customer Satisfaction With Pay TV Services Improves Slightly, Remains Low
Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years, according to the American Customer Satisfaction...
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44% of Millennial Women “Love to Shop”
Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%), per results [pdf] from an Urban Land Institute (ULI) survey conducted with...
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Social Followers of Local Media Exhibit Varying Patterns of Engagement
What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium, says TVB [pdf] in a study conducted in conjunction with Colligent, that combines Nielsen...
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Marketers Keep Saying They’re Going to Up Their YouTube Efforts, But Adoption...
For the third consecutive year, YouTube is the channel where most marketers plan on increasing their social media efforts, according to survey results from Social Media Examiner’s latest annual “Social...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 17-19, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Most Mobile Device Owners Happy to Engage With Advertising for Free Content
Never mind paying for it. Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or...
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Brand Influence on Purchase Decisions Increases With Income Level
56% of consumers say price is the primary influencer of their purchase decision, making it a far more influential driver than quality (17%), brand (17%), store (7%), or loyalty program (3%), according...
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Webrooming More Prevalent Than Showrooming Among Millennials
For all the research and attention paid to showrooming, webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials (aged 18-35) across several...
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Want Social to Boost Sales? Be Prepared to Spend the Necessary Time
The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%), finds Social Media Examiner in its annual “Social Media Marketing Industry Report” [download page],...
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Online Teens’ Use of Twitter Grows by 50% in 1 Year
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter, according to [pdf] results from a survey conducted by the Pew Research Center’s Internet &...
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How Effective Do Consumers Find Social Cues in Advertising?
Some consumers are noticing brands’ attempts to promote their social presences in advertising, with some media channels more likely to elicit a response than others, according to [pdf] results from a...
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Marketing Budget Outlook Remains Positive, Reaches New Peak
Marketing budget conditions have improved for the 5th consecutive month, details Warc [pdf] in its latest Global Marketing Index. The budget component of the index improved to a reading of 54.3 this...
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Consumers Highly Receptive to Rebates
Consumers like rebates and are willing to go out of their way to get them, finds parago in its 3rd annual Shopper Behavior Study. 83% of respondents said they like to find rebates when shopping...
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