Millennials’ Most Frequently Consumed Video Content? Still TV Shows

Millennials may be slowly gravitating away from traditional TV to online video, while watching video content on a variety of devices, but they’re still more likely to be found frequently watching TV shows than any other type of video content, according to a new study [download page] conducted by YuMe and IPG MediaLab. Survey respondents were asked how frequently they watch a variety of types of video content on any device, whether it be a TV, PC, smartphone or tablet: Millennials chose TV shows first (37%), with user-generated content (33%) close behind. (more…)