Clik here to view.
How Important is “Green” to Consumers?
About half of Americans agree (top-2 box score on a 5-point scale) that they care about the efforts brands are making to help the environment, per newly-released survey results from Ipsos Open Thinking...
View ArticleClik here to view.
3 in 10 SMBs Advertising on Twitter Seeing “Excellent” or “Extraordinary” ROI
Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before, according to newly-released data from BIA/Kelsey. SMBs may be gravitating to Twitter...
View ArticleClik here to view.
Almost 1 in 10 Email-Driven Purchases Completed on an iPad in Q3
Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3, according to the latest quarterly “Email Marketing Compass” [download page] report from Yesmail...
View ArticleClik here to view.
Retailers: E-Commerce Will Become The Digital Platform Underpinning All Channels
Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities, per results from a new study [download page] from RSR Research. As online...
View ArticleClik here to view.
Facebook Users Say Discount Offers Are the Most Appealing Brand Posts
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications. New survey results from Analytic Partners –...
View ArticleClik here to view.
Email Click-to-Open Rates Remained Far Higher on Desktops Than on Mobiles in Q3
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2, says Yesmail Interactive in its latest quarterly “Email Marketing Compass” [download page] report. Despite mobile email...
View ArticleClik here to view.
B2B Enterprises Falling Far Short in Front-Line Sales Enablement
B2B enterprises are failing to provide adequate support to their front-line sales forces, finds the CMO Council [download page] in an audit of 230 senior senior marketing executives conducted in Q3....
View ArticleClik here to view.
Local Advertising Revenue Share Estimates, by Media Channel
Using a definition of the local media marketplace as “all local media/services that provide access to local audiences,” BIA/Kelsey estimates total advertising spending on local media this year to be...
View ArticleClik here to view.
Connected TV Viewers Report Considerable Increase in OTT Content Consumption
More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year, details The Diffusion Group (TDG) in data from...
View ArticleClik here to view.
B2B Marketers’ Primary Sources of Prospect Data and Customer Insights
Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download...
View ArticleClik here to view.
Video Ads on Smartphones Seen Positively Influencing Millennials’ Brand...
A new study from YuMe and IPG Media Lab [download page] indicates that unaided ad recall is higher among Millennials when watching video ads on smartphones than on any other device, including TV. The...
View ArticleClik here to view.
Few Internet Users Say They Regularly Visit More Than 10 Websites For...
About 8 in 10 TV viewers say they regularly watch 10 channels or fewer, and it seems like adults carry that diet over to the online space, too. According to recent survey results from Kentico, when...
View ArticleClik here to view.
Consumers’ Favorite Loyalty Program Benefits and Biggest Turn-Offs
What loyalty program benefits matter to consumers? A new global study [download page] released by Nielsen reveals that while (unsurprisingly) a leading 75% of online respondents are attracted to the...
View ArticleClik here to view.
Rude Service Reps Anger Consumers. What Qualities Calm Them?
When consumers have an urgent customer service need, 7 in 10 will pick up the phone and call the company for help, says Five9, citing results from its recent “2013 Contact Center Report” [download...
View ArticleClik here to view.
Millennials’ Most Frequently Consumed Video Content? Still TV Shows
Millennials may be slowly gravitating away from traditional TV to online video, while watching video content on a variety of devices, but they’re still more likely to be found frequently watching TV...
View ArticleClik here to view.
Pinterest-Generated Sales Occur Long After Product Has First Been Pinned
Half of product orders driven by Pinterest occur at least 2-and-a-half months after the product has first been pinned, and half of visits happen at least 3-and-a-half months after first pinning, says...
View ArticleClik here to view.
Online Video Ad Views Continue to Scale New Heights
The number of video ads Americans are watching on desktops and notebooks continues to increase seemingly with every passing month, with the rate of growth easily outpacing concurrent increases in...
View ArticleClik here to view.
Email Subject Lines: Personalization Linked to Higher Open Rates
Does email personalization have an effect on open rates? Research released earlier this year MailerMailer suggested that personalized emails tend to see higher open and click rates, although the same...
View ArticleTop 10 Twitter TV Programs, Week of Nov. 11-17, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleClik here to view.
Video Streaming Gains Prominence During Primetime Hours
When it comes to consumers’ video viewing options during primetime, streaming plays second fiddle only to traditional TV, according to results from a survey sponsored by Crackle and conducted by Frank...
View Article