Consumers Highly Receptive to Rebates

Consumers like rebates and are willing to go out of their way to get them, finds parago in its 3rd annual Shopper Behavior Study. 83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online. 73% also believe that rebates provide a larger cost savings than other promotions, and a majority would prefer a rebate over a less attractive instant discount. That is, 65% would choose a $100 rebate over a $75 instant discount, and 74% would take a $30 rebate over an $18 instant discount. (more…)