Female Deal Shoppers Driven By Budgets, Not Habit

Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars, according to a survey released by Ginger. Fewer respondents cite their motivation as excitement over savings (23%), wanting to get nicer brands for less (16%), or the ubiquity of deals (habit – 14%), suggesting that if their financial situations improve, they may be less deal-driven in their shopping behavior. (more…)