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Showrooming Might Not Actually Be So Common
Fresh off a research release showing that webrooming is actually far more common amongst Millennials than showrooming, new statistics from xAd and Telmetrics demonstrate that retailers’ concerns over...
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What Do Millennials Like To Do With Their Free Time?
Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [pdf] survey results from the Urban Land Institute (ULI) and Lachman...
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Search Dominates as E-Commerce Traffic Driver, But Social’s Probably Undervalued
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic, according to [download page] the latest quarterly report from Monetate...
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Top 5 TV-Related Social Media Activities
Viacom and its Vicaom International Media Networks (VIMN) division have released a study examining the relationship between TV and social media usage. The study, which involved online surveys conducted...
View ArticleTop 10 Broadcast TV Engagement, Week of May 6-12, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of May 6-12, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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B2B Media and Info Industry Revenues Up 3.4% in 2012
Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011, details the Association of Business Media (ABM) in...
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Travel Research and Booking Seen A Multi-Device Process
Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smartphone, tablet, or laptop) to do so, according to results from a new JiWire report. The study indicates...
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Another Peak for Online Video Ads in April
Online video ads bested their March record of 13.2 billion views by about 70 million or so views in April, according to the latest Video Metrix data from comScore. The increase wasn’t related to...
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Social Recommendations Drive Mobile Video Discovery
35% of mobile device owners watch videos on their device, per results from a study [pdf] commissioned by Telly and conducted by Harris Interactive. Among these mobile video viewers, 67% find them via...
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Tablets Drove >10% of E-Commerce Site Visits in Q1 – And Converted Better...
Smartphones and tablets continue to wield strong influence as shopping devices, per the latest quarterly e-commerce report from Monetate. Tablets accounted for 10.6% of e-commerce site traffic in Q1,...
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Small Businesses Build Their Email Lists in Search of Repeat Business,...
Email list growth is a constant endeavor for many small businesses, according to a survey conducted by ConstantContact among more than 700 customers using its email marketing product. 57% of...
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Current TV Shows Most Popular Content Type Among Streaming Media Consumers
A survey from M-GO of streaming media consumers finds that new TV shows (that are still on the air) are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and...
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More Than 3 in 4 Mobile and Tablet Video Ad Views Occurred on an Apple Device...
Android may have the lead on iOS in terms of US smartphone market share (with the same true on a global basis), but more mobile video ad views took place on an iPhone (31.4% share of mobile and tablet...
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Female Deal Shoppers Driven By Budgets, Not Habit
Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars, according to a...
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How Top Customer Experience Marketers Differ From Their Peers
Understanding the customer and improving the customer experience are high on the marketing agenda this year, according to IBM’s recently-released “State of Marketing” [download page] report. According...
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iPhone Users Spend 53% More Time With Their Devices Every Day Than Android Users
Americans spend about an hour each day on their smartphones (58 minutes to be exact), per data released by Experian Marketing Services’ Simmons Connect. But peel beyond that top layer of data and some...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 24-26, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Smartphone and Tablet Owners Respond to Mobile-Optimized Sites
78% of smartphone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it, finds Kentico Software in new...
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All Else Equal, 9 in 10 Consumers Would Switch Brands to One Associated With...
Consumers want to reward companies for their positive societal influences, according to the 2013 Cone Communications/Echo Global CSR Study. The vast majority of consumers around the world say that when...
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