Online video ad views have gone on a tear in the past few months, with the growth in ad views outpacing content view increases by a significant margin. In a recent study, Yahoo looked at the online video space via a survey of 1,775 consumers aged 16-44 who watch online video at least several times a week. While respondents still prefer to see ads rather than pay for subscriptions, some types of ads are more appealing than others. (more…)
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Online Video Ad Types Ranked by Appeal to Viewers
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