Smartphone and Tablet Owners Respond to Mobile-Optimized Sites

78% of smartphone owners and 75% of tablet owners consider the “look and feel” of a company’s mobile website when considering whether or not to make a purchase from it, finds Kentico Software in new survey results. These consumers are quick to reward brands for positive mobile experiences, with slightly more than three-quarters of smartphone and tablet owners saying they often return to websites that are visually appealing and function well on their devices. They’re also quick to punish those who don’t do such a good job: 44% say they would never go back to the site, and 52% would not return often. (more…)