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Local Merchants Overwhelmed by the Array of Available Digital Marketing Channels
A survey of local merchants around the US conducted by Reply.com reveals that a plurality 40% are spending 5 or more hours a week on marketing their businesses, but that the vast majority either have a...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Jul. 19-21, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Hispanics’ Mobile Activity Spikes on Wednesdays
While the average mobile consumers’ device activity varies little throughout the week, Hispanic mobile owners show a different pattern, per results from a new Jumptap report. In particular, usage among...
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Back-to-School Stats
It’s back-to-school time. Well, not for students, but for marketers and some proactive parents who are already out making purchases. Various surveys are emerging analyzing this year’s landscape, with...
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Viral Video in Q2: Entertainment and FMCG Brands Come Up Big Again
The number of branded video shares grew by 7% quarter-over-quarter in Q2 to exceed 33 million, according to results from the second quarterly social video report [download page] from Unruly. It was a...
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Consumers Say Ads Interfere With Experience on Facebook More Than Other SocNets
Facebook will report Q2 earnings shortly and no doubt there’ll be some impressive ad revenue figures. But those ads may be irritating a growing number of consumers, per study results [download page]...
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Mobile Ads Seeing Higher Click Rates In-App Than On Web
Mobile ads served within applications tend to see higher click-through rates (CTRs) than those served on the mobile web, according to an Opera analysis of 378 campaigns running in the US during May....
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Facebook: Mobile Accounts For 41% of Ad Revenues; 71% of MAUs
The much-seized-upon news from Facebook’s Q2 earnings release [pdf] was that mobile now accounts for 41% of ad revenues, a big jump from 30% in Q1. It’s no secret that a growing proportion of...
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Forgotten Coupons Lead 4 in 10 to Abandon In-Store Purchase
Many coupon users won’t make a purchase if they’ve forgotten their coupon at home, details Google [pdf] in newly-released data. The survey, conducted in late 2012, asked respondents (who were required...
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Social Sharing Behavior Said More Prevalent on Mobiles Than Desktops
Consumers are more social on mobile devices than on desktops, declares ShareThis, as the result of its new study comparing 4.9 billion social signals on the desktop web against 1.2 billion signals on...
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Showroomers and Price Elasticity: Intriguing Results Suggest Impact of Free...
A new “Shopper Showrooming Study” [pdf] study from parago contains a host of “core” statistics related to showrooming (58% of smartphones owners do it! It’s growing quickly!), but it’s perhaps best to...
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Why Are TV Viewers Watching Ads? Not Because They’re Entertaining
In an age of growing DVR use (sometimes in order to skip commercials) and increasingly multi-tasking behavior (with mobile owners spending perhaps an estimated one-third of their ad viewing time...
View ArticleTop 10 Broadcast TV Engagement, Week of Jul. 8-14, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Jul. 8-14, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Direct Mail and Email Coupon Users Have Similar Age Profiles
Younger coupon users are more likely than their older counterparts to obtain coupons through social and mobile channels, according to [pdf] data released from a Google and Shopper Sciences report....
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“Fashionistas” Say Blogs, Message Boards Are Their Top Social Source of...
A survey of US adult female social media users who strongly agree with the statement “Fashion and beauty are extremely important to me” (fashionistas) has found that blogs and message boards are their...
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TV Outpaces Global Media Ad Spend Growth in Q1; Print Continues to Falter
Ad spending on TV around the world grew by 3.5% in Q1, outpacing the aggregate increase of 1.9%, according to data released by Nielsen. While TV continues to post above-average growth rates, print is...
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US Brand App Users Primarily Looking to Get Discounts
Ipsos Open Thinking Exchange (OTX) has released the results of a multi-country survey examining usage of mobile applications for brands, products, stores or companies. The researchers find that on...
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Which Common Tablet Activities Vary in Popularity by Age?
While young (18-29), middle-aged (30-49) and and older (50-64) tablet users display strikingly similar levels of use of their devices, they sometimes differ when it comes to their preferred activities,...
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Americans Are Increasingly Cutting Back on Small-Ticket Purchases to Save Money
More Americans are saving money by cutting out small-ticket expenses ranging from print subscriptions to cable TV services, details Harris Interactive in new survey results. At the same time, compared...
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