Top 10 Video, Multimedia Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 TV Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Broadcast Media Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Health & Medical Information Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
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Older Generations More Loyal to Brands in the Grocery Store
Generational differences abound in grocery shopping behavior, reveals Acosta Sales & Marketing [download page] in a new report. The study indicates that younger shoppers tend to be less loyal to...
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Bot Traffic in Q2: Suspicious Activity Continues to Rise
Bot traffic continues to be a global problem, says Solve Media in its latest Bot Traffic Market Advisory update. In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising...
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TV-Length Ads Becoming More Common in US Online Video
Half of rights-managed US video ad views during Q2 were for 30-second spots, the historical standard ad length for broadcast TV, according to the latest quarterly report [download page] from FreeWheel....
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40% of US Adult Tablet Owners Are in the $100k+ Income Bracket
Tablet owners tend to have higher incomes than smartphone and PC owners, according to [download page] a recent study from Jumptap and comScore. The study reveals that 40% of tablet owners are in the...
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How TV and Online Video Consumption Stack Up
Online video has become an increasingly popular advertising channel, with many marketers shifting budgets from TV to fund those efforts (see here, here, and here). Such a response might imply that...
View ArticleTop 10 Print Media Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Telecom Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 Politics Websites – August 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Sep. 6-8, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Who’s Using Video-on-Demand?
Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids, says Nielsen in its latest cross-platform report [download page], which takes an...
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Viewability of Directly Placed Display Ads Improves in H1
61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012, according to [pdf] a new study from...
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More Than 6 in 10 Americans Aged 13-33 Said to Stream Video Weekly
The audience for streaming TV and movies has grown significantly over the past few years, finds GfK in a new report. 51% of Americans aged 13-54 now watch TV programs or movies using streaming video at...
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Most Mobile Video Ad Views Take Place on an Apple Device
Online video is gradually becoming more mobile, per results [download page] from the most recent quarterly FreeWheel report. During the second quarter of the year, 17.5% of US rights-managed online...
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US College Student Demographics in 2012
After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year to 19.9 million, or 6.7% of the...
View ArticleTop 10 Broadcast TV Engagement, Week of Aug. 26-Sep. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Aug. 26-Sep. 1, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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