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Few Social Media Advertisers Using Advanced Targeting
Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties, according to [download page] a study conducted by Forrester...
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Affluents, Not Keen Showroomers
Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online....
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Twitter’s 1% Generates 20% of Tweets
Twitter activity is highly concentrated among a small subset of heavy users, according to an analysis from researchers at the University of Illinois, published in First Monday. The study used Twitter...
View ArticleTop 10 at Domestic Film Box Office, Weekend of May 10-12, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Senior Execs Not Convinced About Social’s Worth
Senior executives from around the world aren’t that enthusiastic about social media marketing, according to new figures released by Doremus and the Financial Times from their annual “Decision Dynamics”...
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Majority of UK Consumers Say They’d Ditch A Company Due To A Poor Customer...
56% of UK consumers say they would never use a company again if faced with a negative customer service experience, according to survey results from NewVoiceMedia. Beyond taking their business...
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2012 In-Stream Video Ad Benchmarks Show Format’s Continued Strength
PointRoll has released data [pdf] from its upcoming 2012 Benchmark Report, revealing that in-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile...
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Millennials Like Their Entertainment Options On Demand
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand, according to a survey conducted by Harris Interactive on behalf of Stitcher. For...
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Retailers Weigh in on the Digital Channels That Best Drive Store Traffic –...
Some retailers aren’t sold on the concept of digital channels being the primary driver of future growth, at the expense of stores. But most do see the value of digital channels in driving traffic to...
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Netflix + YouTube = Half of North American Peak Downstream Traffic
Netflix isn’t the only video service eating up North American bandwidth, although it is the largest, according to [download page] Sandvine’s “Global Internet Phenomena Report 1H 2013.” The report...
View ArticleTop 10 Broadcast TV Engagement, Week of Apr 29-May 5, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Apr 29-May 5, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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3 in 4 SMB Employees Say They Check Email Outside of Work Hours
Email is still very much an ingrained activity among SMB employees, to the extent that 74% check work email outside of standard work hours, with most of those doing so at least several times a day,...
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UK Marketers Upping the Digital Ante
A global shift in marketing budgets from traditional to digital media has been well documented of late, and new survey results from Martini Media suggest that UK marketers are hopping aboard the...
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Tablet Impressions Growing Quicker Than Smartphones
The volume of smartphone impressions on the Millennial Media platform is increasing, but not as quickly as impressions from non-phone connected devices, represented primarily by tablets, according to...
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7 in 10 Americans Say Radio is Part of Their Daily Routine
While a recent survey found a majority believing that in 5 years, Americans will primarily listen to streaming radio versus traditional AM/FM radio, another study, this time from Clear Channel Media...
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Americans to Spend $4.6 Billion on Graduation Gifts This Year
Graduation season is here, and Americans will shell out $4.6 billion to reward high school and college seniors, per results from a survey conducted for the NRF by BIGinsight. Gift-givers will spend...
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3 in 10 Consumers Cut Spending, Say It’s Their New Normal
Fewer Americans are cutting their spending when compared to prior years, but most of those who are say that this is their “new normal,” according to survey results from Gallup. Overall, 73% of...
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Americans Slightly More Discerning Than Others With Their Online Sharing
Americans may not be as keen to share personal and other content online as citizens in other countries, suggests a survey from Ipsos OTX. The study asked respondents to identify how much they share...
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Got Questions For Brands on Twitter? Expect A Response 38% of the Time
Socialbakers has released its latest “Socially Devoted” figures for Q1, and the results are a mixed bag. On the one hand, the average response rate grew 6% points quarter-over-quarter to 38%, after...
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