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Fewer Than 1 in 6 Online Campaigns Now Feature A Single Version of an Ad
Digital ad campaigns are becoming more complex, with more ad versions per campaign and an increasing amount of third-party tags per ad, per recent data from DG MediaMind. Looking at Q2 data from 2010...
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Top Barriers to Adoption of Programmatic Approaches
An estimated $7.4 billion worth of inventory will be transacted through automated (including RTB) platforms this year in the US, with that figure projected to rise to $17 billion by 2017, per recent...
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Online Users Say They Want More Relevant Ads, But With Privacy Controls Attached
Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents to a Digital Advertising Alliance (DAA) survey chose the option that ads should be more relevant...
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Which Verticals Are Most Active in Pro Sports Sponsorships?
Sponsorship spending on sports is on the way up, predicted to rise by 6% this year, outpacing the rate of growth for spending on entertainment (5.1%), causes (4.8%) and the arts (3.3%), per recent data...
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Q3 Retail E-Commerce Spend Grows on Desktops, Soars on Mobiles
Desktop-based retail e-commerce spending grew by 13% year-over-year in Q3 to reach $47.5 billion, estimates comScore in its latest quarterly e-commerce figures. That’s one of the slower growth rates of...
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B2B Buyers Favor Short Content When Researching Purchases
Pardot recently released its “The State of Demand Generation” [download page] report and while the study contains some intuitive results – such as 9 in 10 B2B buyers’ amount of research being...
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Digital Marketing Talent Lacking in Key Areas, Large Enterprises Say
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas, finds a study [download page] by the Online...
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YouTube Hogging More Peak Downstream Traffic, But Much Less on Mobile Networks
Netflix continues to be the dominant application when it comes to North American downstream traffic during peak period, according to Sandvine’s “Global Internet Phenomena Report: 2H 2013” [download...
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Married Americans Claim Greater Discretionary Spending Than Singles
Married Americans say they spend more money on a daily basis than Americans in any other marital status category, according to Gallup. Based on surveys conducted from January through September, Gallup...
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SMBs on Their Online Presence: Facebook Biz Pages Almost As Popular as Websites
SMBs report being almost as likely to have a Facebook page as they are to have their own website, details BIA/Kelsey in newly-released data from Wave 17 of its “Local Commerce Monitor.” The survey...
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Few Marketers Report Using Sophisticated Attribution Strategies
A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the...
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Online Merchants Continue to See Better Value From Paid Than Organic Search...
The online merchants who comprise the MarketLive Performance Index continue to gain outsized revenues from their paid search traffic, according to [download page] the latest MarketLive report. During...
View ArticleTop 10 Twitter TV Programs, Week of Nov. 4-10, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 Brand Movers, October 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 8-10, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Companies Using Salesforce Zero in on Customer Engagement
More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth, according to Bluewolf’s “The State of Salesforce” [download...
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Top 100 Multichannel Retailers’ Mobile Sites: 16 Load in Less Than 1 Second
Following up on its study of the mobile experience provided by Fortune 100 companies, The Search Agency has released new research evaluating the mobile sites of 100 of the largest multichannel...
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