Parents, Youth Making Use of Mobile Coupons In-Store

1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device, according to results from a survey conducted by RetailMeNot and The Omnibus Company. Mobile coupon use in-store is higher among the 18-34 age bracket (39%) than the 35+ crowd (18%), and is also more prevalent among parents (37%) than non-parents (21%). (more…)