CMOs Believe Interaction Management Tools Essential to Delivering Best Customer Experience

9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand, according to a recent report [download page] from Neolane and The CMO Club. So what kind of tools will help them with that task? Asked the 3 most essential ones marketers need to delivery the best customer experience today, a leading 39% chose interaction management, defined as “real-time management and presentation of consistent offers and messages across channels.” Following were CRM solutions (37%) and loyalty management (35%), though priorities differed by industry. (more…)