US ad spending in all media other than the internet (excluded due to measurement changes) was relatively flat year-over-year in Q1, down by 0.1% overall, per the latest figures from Kantar Media. Some overall trends were to be expected (outdoor advertising showing solid growth, and newspaper continuing to fall), but some were slightly more surprising, with radio spending down and magazine revenues showing a small uptick. (more…)
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US Traditional Media Ad Spend Dynamics in Q1
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