Facebook Post Timing: Which Days of the Week Have the Best Engagement Rate Potential?

Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision, according to new study from Socialbakers, which is based on an analysis of almost 2.9 million Facebook posts from 23,000 brand pages over a 2-month period. The researchers looked at the percentage of posts that were created on each day of the week, then looked at each day’s “engagement rate potential.” (more…)