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Agency Compensation Increasingly Fee-Based
Agencies are increasingly being compensated on a fee rather than commission basis, a shift that first took place in the mid-90s and appears to show no signs of slowing, according to final study results...
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Online Video Ads Reached More Americans in July, but Total Views Leveled Off
Online video ad views have been increasing at a torrid pace through the first half of this year. However, as was the case last year, the start of the summer seems to have leveled that growth off....
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Cross-Device Shopping Journeys: On Which Device Do They End?
Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases. A new study [download page] released by JiWire examines...
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Majority of Top Brands Tweeting At Least 30 Times Per Week
Research has suggested that over-communication by brands on social networks can have negative effects. So how many times should brands tweet without turning off their followers? It seems that global...
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Average Email Click-to-Open Rate Twice as High on Desktops as on Mobiles
49% of email opens happen on a mobile device, says Yesmail Interactive [download page] in a new study examining more than 5 billion emails it sent during Q2. But while mobile opens become increasingly...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Aug. 16-18, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Retail M-Commerce: Tablet Owners Willing to Spend More Than Smartphone Owners
Recent research has examined the differences between smartphone and tablet shopping behaviors from a variety of different angles, such as how popular shopping activities vary by device and the types of...
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Many Email Recipients Said to Have a Short Window for Clicking
Consumers open emails throughout the day, but only click through those emails at specific preferred times, and those windows are often short, per results [download page] from a SimpleRelevance study....
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Pay-TV, Broadband Subs Moving in Opposite Directions
The pay-TV market is shrinking, while broadband subscriptions are picking up steam, according to a pair of reports from the Leichtman Research Group (LRG). LRG estimates that the top multichannel video...
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1 in 10 Online Americans Recently Shared A Brand’s Video
11% of online Americans have forwarded a link to a brand or product’s video to someone, according to the latest survey wave release from Ipsos Open Thinking Exchange. The survey, conducted in early...
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Time Distribution of iPhone and iPad App Use Strikingly Similar Throughout...
When it comes to mobile device use, the prevailing wisdom is that tablets are mostly used at home, while smartphones are more often used on-the-go. Still, various pieces of research of late have...
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Is Yahoo’s Digital Audience Now Bigger Than Google’s?
A couple of months ago, comScore’s Media Metrix data showed Yahoo closing the gap with Google as the US’ top web property, a development noted here. Now the latest Media Metrix data is out, and it...
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Mobile Forecast to Account for Majority of US Online Ad Spending in 2017
Mobile will capture a slight majority of US online ad spending in 2017, according to a new forecast from eMarketer. Total spending on mobile advertising will soar from roughly $8.5 billion this year to...
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Who Doesn’t Use a Smartphone?
Smartphone penetration stood at roughly 60% of the US mobile market in Q2, according to recent reports from comScore and Nielsen. That still leaves a sizable 40% chunk of the mobile market that hasn’t...
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Only 1 in 4 Media Buyers Say Traditional Media Will Maintain Greater Spend...
Just 27% of media buying agencies don’t anticipate ever spending more on digital than traditional media, according to the latest quarterly survey from STRATA. That’s down 45% from last year, and...
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Facebook Post Timing: Which Days of the Week Have the Best Engagement Rate...
Brands are less likely to post on Facebook on the weekend, and that seems like it might be a good decision, according to new study from Socialbakers, which is based on an analysis of almost 2.9 million...
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Global Marketing Budgets Staying Strong
Marketing budgets continue to improve across major regions, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 51.5, steady from last...
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4 in 10 SMBs Offer Customer Loyalty Programs
38% of SMBs are using customer loyalty programs to deliver special offers and rewards for frequent customers, per new data from BIA/Kelsey, while another 21% anticipate adding a loyalty program in the...
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Online Merchants Seeing Greater Dividends From Paid Than Organic Search Traffic
The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, according to [download page] a new MarketLive report. During the...
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FBX: Dynamic Ad Units Said to Deliver Strong ROI
Facebook exchange (FBX) units can deliver an ROI comparable to other search and direct response channels, but that’s more likely to be the case for dynamic than static units, according to new data...
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