Global Marketing Budgets Staying Strong

Marketing budgets continue to improve across major regions, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 51.5, steady from last month and marking the 8th consecutive month above the threshold value of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) Last year, by contrast, budgets took a turn for the worse beginning in June, hitting one of the year’s low points in August. (more…)