SMB Followers on Twitter Looking for Updates, Interaction

Twitter has released some research trumpeting the connections that can be made between SMBs and their followers. The survey of 500 followers of SMBs in the US and UK, conducted by Market Probe International, found that the top reason these Twitter users follow SMBs is to get updates on future products (73%), although many do so out of support (63%) and to interact with the businesses, such as by sharing ideas or providing feedback (61%). (more…)