Reviews matter when it comes to online purchase decisions, but not as much as deals, according to a RetailMeNot.com survey conducted by Ipsos. 56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their decision, while 51% counted reviews, ratings or opinions of customers who have already bought the product as an influence on their purchase decision. (more…)
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Top Influence on Online Purchase Decisions? Deals and Discounts
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