Is a Facebook Like a Recommendation?

Consumers like brands on Facebook for a number of reasons: some out of loyalty, some for deals, others to get updates. A new study [download page] from Zócalo Group suggests that whatever the reason for a friend’s like, many consumers consider it to be a recommendation. Survey respondents, asked what they would view as an online recommendation to encourage them to try or buy a brand or product, pointed most commonly to YouTube video reviews (46.5%) and a friend liking a brand page on Facebook (46.1%). (more…)