CMOs: Traditional Media Ad Spend to Dip; Digital to March On

It’s becoming a familiar story: marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come, according to a recent STRATA survey. The latest installment of The CMO Survey [pdf] from Duke University’s Fuqua School of Business indicates that CMOs continue to see a brighter future for digital than traditional media spending. (more…)