More Email Timing Data Suggests Off-Peak Messages Get The Most Opens

MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week. This type of analysis always proves interesting to email marketers, although it always comes with the requisite disclaimer: results will differ by region, industry, and other such variables. So when Eloqua recently published its own set of timing data, it was worth seeing how the two studies’ results matched up. (more…)