Native Mobile Ad Formats Seeing Strong Engagement Rates

An analysis of mobile expandable banner ad performance indicates that native mobile ad formats delivered an average expansion rate/click-through rate of 1.37% during the second quarter of this year, according to the latest quarterly report from Celtra. That compares favorably with benchmarks from other studies, which put the average click-through rate for standard mobile banner ads at 0.35% (Opera), desktop rich media ads at 0.14%, and standard desktop banner ads at 0.1% (MediaMind). (more…)