More than 8 in 10 American adults believe that online ads are detrimental to their experience always (16%) or some of the time (66%) some of the time, according to a recent survey from Adblade. That echoes prior research from Adobe and Edelman Berland, in which consumers were most likely to describe online ads as “annoying” and “distracting.” Could clutter be a problem? New data from Integral Ad Science [pdf] indicates that 24% of impressions during the first half (H1) of the year landed on pages with more than 3 display ads. (more…)
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One-Quarter of Web Traffic Lands on Pages With 4 or More Display Ads
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