Millennials’ Top Source of Coupons and Deals? The Newspaper

Surprising results out from Valassis in its 6th Annual RedPlum Purse String Survey. Millennials (18-34) – those digitally-obsessed individuals – say that they most often get their savings from newspapers, with 51% indicating this to be the case. Newspapers edged out emails and coupon alerts (50%), internet searches (38%), the mail (33%), and in-store offers (25%) as a promotions source for this demographic, with some also turning to links from savings sites and blogs (23%), retail circulars (21%) and coupon books (20%). (more…)